How do search engines and AI systems find, read and cite universities? This section examines university discoverability in Google Search, Bing, AI assistants and AI-powered search. Topics include AI crawler access and robots.txt policies, structured data, multilingual site architecture, researcher identifiers and new search features.

Our articles are based on official documentation from search and AI providers and on Webometrics' own checks of university websites. For each change we ask one practical question: what does this mean for a university's online visibility? For how web visibility is measured in the ranking, see how Webometrics evaluates university web impact.